Senior Account Executive - Corporate Reputation

Description

Senior Account Executive, Corporate Reputation

Are you an ambitious PR professional who can’t wait to get your clients in the media? Do you enjoy building big, creative ideas and seeing them come to fruition? Do you prefer a team where everyone has an opportunity to speak up, take ownership, and work directly with high-profile clients?

MikeWorldWide (MWW) has an exciting opportunity for a SeniorAccount Executive on the Corporate Reputation team to sit in our NYC to work on several key pieces of business within the corporate and B2B space. For independent, entrepreneurial candidates, fully remote work is also an option. The ideal candidate is passionate about PR – and someone who relishes building strong relationships with influential reporters and clients alike. We’re looking for someone who is proactive and incredibly organized, with a proven track record of executing flawless communications programs. Someone who is a real self-starter – not only keeps the motor running on a day-to-day basis but has strong media relations expertise and continually lands coverage for challenging assignments. Someone who has the ability to teach and impart their skills, creativity, energy, and expertise to junior staff.

Primary Responsibilities:

• Serve as the primary, day-to-day client contact and lynchpin for your account teams – liaising between clients, vendors, and agency departments to keep teams and deliverables organized
• Proactively respond to and facilitate client requests – interacting with senior level colleagues and delegating work to junior team members
• Own media relations for your teams – from drafting press materials that will secure coverage for your clients to cultivating relationships with journalists and influencers
• Generate new ideas and opportunities to ensure client program success; actively participate in account team strategy sessions and brainstorms
• Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc.
• Regularly monitor the news and flag trending topics in the media as well as competitive market and industry information; keep a strong pulse on reporter moves for rapid response pitching
• Maintain a thorough understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments
• Manage and mentor teams; facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; review materials drafted by junior staffers and supervise media outreach
• Provide hands-on social and digital support for clients, as needed, assisting with content development; when possible, utilize the agency’s paid media offerings to enhance earned media programs
• Actively support the new business pitch process (research and capabilities presentations and/or contribute media ideas for broader presentations) and attend new business pitches as appropriate

What You Have to Have (Education and Experience Requirements):

• At least 3 years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry
• Bachelor’s degree in communications, public relations, a related field or liberal arts
• Excellent process and organizational skills; attention to detail is a must as the role’s primary focus is staying ahead of the client and keeping the team focused on meeting deliverables
• Experience managing staff across multi-dimensional accounts (both up and down)
• Demonstrated proficiency in media writing and media relations (writing releases and bylines, ability to find creative angles, developing targeted media pitches and pitching to traditional and emerging media)
• Proven track record of fostering strong relationships with journalists and generating earned media coverage
• Demonstrated understanding of digital and social media and how they work together with traditional media relations
• Ability to think on your feet and “get smart quickly” – understanding and learning different business sectors swiftly
• Excellent time management skills and project management capability (can execute against multiple tasks; keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met)
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
• Superior oral and written communication skills; great eye for consistency and proofreading skills
• Comprehensive understanding of Microsoft Office Suite and proficiency with Muck Rack, Cision, Moreover, Factiva, TV Eyes and other monitoring tools
• Ability to travel as necessary contingent on client and new business needs (requirements vary)
• Experience working with or a passion for corporate/B2B clients is a plus!

Success Factors and Other Details:

• Maintain a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client
• Hunger to secure media hits and deepen understanding of all types of media, from trade and regional to top-tier, broadcast and podcasts
• Ability to think strategically, creatively and proactively; exhibit a facility for problem solving
• Intellectual curiosity and desire to pursue knowledge and professional development
• Team oriented with the proven ability to work both collaboratively and independently
• Interest in coaching and training up the next generation of agency talent – serve as a mentor and hands-on teacher to junior members of the team
• Participate in agency development by working collaboratively across all practice areas
• Cultivate and exhibit strong presentation and interpersonal skills
• Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain a competitive advantage by providing exceptional value and service

Our Benefits:

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide.

Highlights Includes:

• Unlimited PTO
• Pre-PTO
• 24/7 Mental Healthcare on Demand via TalkSpace
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Commuter Benefits
• Professional Trainings and Workshops
• Phone and Gym/Fitness Stipend
• Offices are closed between Christmas Eve and New Year's Day

Our Values:

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.

• Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more and execute flawlessly.
• Inclusivity: We’re inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
• Empathy: Our authentic empathy gives us a sense of understanding which informs our work, enhances our ability to deliver for clients and elevates us from colleagues to family
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what’s right – for our clients, our agency and each other
• Initiative: We have a spirited initiative – we’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Philosophy:

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.

We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what’s right, for our employees, our families and friends, and of course, our clients.

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.